Search results for ‘Tamsin McLaren (University of Bath, UK),Fiona Armstrong-Gibbs (Liverpool John Moores University, UK)’

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      Cover image for Marketing Fashion Footwear: The Business of Shoes
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      Marketing Fashion Footwear: The Business of Shoes

      Tamsin McLaren (University of Bath, UK),Fiona Armstrong-Gibbs (Liverpool John Moores University, UK)

      Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.

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      $139.99

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