Marketing Fashion Footwear: The Business of Shoes
Tamsin McLaren (University of Bath, UK),Fiona Armstrong-Gibbs (Liverpool John Moores University, UK)
Marketing Fashion Footwear: The Business of Shoes
Tamsin McLaren (University of Bath, UK),Fiona Armstrong-Gibbs (Liverpool John Moores University, UK)
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.
Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You’ll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world’s most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry.
Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog
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