Paperback
Add to list Added to list This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze - An Entrepreneurial Adventure Story
Peter Bieler,Suzanne Costas
Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone…
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