Search results for ‘Richard M.S. Wilson (Loughborough University, UK),Colin Gilligan (Emeritus Professor, University of Sheffield, UK),Tony Hines (Manchester Metropolitan University, UK)’

Filter & Refine

      Cover image for Strategic Marketing Management: Planning, implementation and control
      Hardback
      Add to list Added to list

      Strategic Marketing Management: Planning, implementation and control

      Richard M.S. Wilson (Loughborough University, UK),Colin Gilligan (Emeritus Professor, University of Sheffield, UK)

      Contains chapters on ‘The Nature and Role of Competitive Advantage’ and ‘The Strategic Management of the Expanded Marketing Mix’. This book covers the changing role of marketing, approaches to analysing…

      $843.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Strategic Marketing Management: Planning, implementation and control
      Paperback
      Add to list Added to list

      Strategic Marketing Management: Planning, implementation and control

      Richard M.S. Wilson (Loughborough University, UK),Colin Gilligan (Emeritus Professor, University of Sheffield, UK),Dr. Tony Hines

      Contains chapters on ‘The Nature and Role of Competitive Advantage’ and ‘The Strategic Management of the Expanded Marketing Mix’. This book covers the changing role of marketing, approaches to analysing…

      $130.99

      Available to order, ships in approx 2 weeksAvailable to order

      Paperback
      Add to list Added to list

      Strategic Marketing Management

      Richard M.S. Wilson (Loughborough University, UK),Colin Gilligan (Emeritus Professor, University of Sheffield, UK),Tony Hines (Manchester Metropolitan University, UK)

      Contains chapters on ‘The Nature and Role of Competitive Advantage’ and ‘The Strategic Management of the Expanded Marketing Mix’. This book covers the changing role of marketing, approaches to analysing…

      $109.99

      Order online and we’ll ship when availablePre-order now