Sign up to our emails and be the first to know about new releases, special offers and more.
Become a Readings Member to make your shopping experience even easier. Sign in or sign up for free!
Hello Readings Member! Go to the member centre to view your orders, change your details, or view your lists, or sign out.
Australian Book Retailer of the Year 2021
Provides a forum for scholars to generate a different theory, identify promising research directions, and present important insights to a wide audience of scholars in entrepreneurship. In order to study…
Available to order, ships in approx 2 weeksAvailable to order
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores…
