Hardback
Add to list Added to list Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Victor Hernandez-Santaolalla,Monica Barrientos-Bueno
Presents research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. The book highlighting a wide range of topics, including promotion strategies, business models, and prosumers…
Available to order, ships in 7-14 daysAvailable to order