Search results for ‘Michael Weigold, William Arens’

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      Cover image for M: Advertising: 2024 Release ISE
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      M: Advertising: 2024 Release ISE

      Michael Weigold, William Arens

      M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.? M: Advertising takes students beyond theory to learn about roles within each…

      $159.99

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      Cover image for ISE M: Advertising
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      ISE M: Advertising

      William Arens,Michael Weigold

      Includes bibliographical references and index.

      $159.99

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      Cover image for ISE Contemporary Advertising
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      ISE Contemporary Advertising

      William Arens,Michael Weigold,Christian Arens

      This product is the big version (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts, journalism, mass communication, and…

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      Contemporary Advertising ISE

      Michael Weigold, William Arens, Christian Arens

      The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest…

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      Loose Leaf Contemporary Advertising

      William F Arens

      The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest…

      $874.99

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      Contemporary Advertising with Connectplus Access Card

      William Arens (State University of New York Stony Brook),Michael Weigold (Univ of Florida at Gainesville),Christian Arens (Univ of Florida at Gainesville)

      $723.99

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      Loose Leaf for M: Advertising

      William Arens,Christian Arens,Michael Weigold (Univ of Florida at Gainesville),David Schaefer (Sacramento City College)

      M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each…

      $699.99

      Available to order, ships in approx 4 weeksAvailable to order