Search results for ‘George Belch, Michael Belch’

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      Cover image for Advertising and Promotion ISE
      Paperback
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      Advertising and Promotion ISE

      George Belch, Michael Belch

      Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for…

      $159.99

      Available to order, ships in 10-14 daysAvailable to order

      Cover image for ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
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      ISE Advertising and Promotion: An Integrated Marketing Communications Perspective

      George Belch,Michael Belch

      Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their…

      $159.99

      Available to order, ships in 10-14 daysAvailable to order

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      Loose Leaf for Advertising and Promotion

      George E Belch, Michael A Belch

      Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for…

      $872.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Advertising and Promotion with Connect Plus Access Code: An Integrated Marketing Communications Perspective
      Hardback
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      Advertising and Promotion with Connect Plus Access Code: An Integrated Marketing Communications Perspective

      George E Belch,Michael A Belch (San Diego State U San Diego)

      $1249.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Loose Leaf for Advertising and Promotion
      Loose-leaf
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      Loose Leaf for Advertising and Promotion

      George Belch (San Diego State U San Diego),Michael Belch (San Diego State U San Diego)

      Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their…

      $872.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for ADVERTISING: AN IMC PERSPECTIVE 4E
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      ADVERTISING: AN IMC PERSPECTIVE 4E

      George E. Belch (SAN DIEGO STATE U SAN DIEGO),Michael A. Belch (SAN DIEGO STATE U SAN DIEGO),Gayle Kerr,Irene Powell,David Waller

      This second edition builds on the success of the market-leading first edition, recognising that advertising has become a blank canvas, where marketers must look beyond traditional media and conventional thinking…

      $155.99

      Available to order, ships in 10-14 daysAvailable to order