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      Cover image for Basics Marketing 03: Marketing Management
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      Basics Marketing 03: Marketing Management

      Brian Sheehan

      Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and…

      $135.99

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      Cover image for Loveworks: How the World's Top Marketers Make Emotional Connections to Win in the Marketplace
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      Loveworks: How the World’s Top Marketers Make Emotional Connections to Win in the Marketplace

      Brian Sheehan

      In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious…

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      Cover image for Basics Marketing 02: Online Marketing
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      Basics Marketing 02: Online Marketing

      Mr Brian Sheehan

      While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This…

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      Cover image for Qualitative Research: Papers on Qualitative Research in Business
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      Qualitative Research: Papers on Qualitative Research in Business

      Brian Sheehan,Jamnean Joungtrakul

      This publication contains six articles on qualitative research, primarily in the areas of social science, business and management, and human resource development (HRD). In recent times, it would appear that…

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      Cover image for Loveworks: How the Worlds Top Marketers Make Emotional Connections to Win in the Marketplace
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      Loveworks: How the Worlds Top Marketers Make Emotional Connections to Win in the Marketplace

      Kevin Roberts,Brian Sheehan

      Expands upon Kevin Roberts’s Lovemarks: the future beyond brands (2004) by providing real world business examples of how many of the world’s most successful brands have used the Lovemarks theory…

      $61.99

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      Cover image for Ireland Says Yes: The Inside Story of How the Vote for Marriage Equality Was Won
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      Ireland Says Yes: The Inside Story of How the Vote for Marriage Equality Was Won

      Grainne Healy,Brian Sheehan,Mary O'Rourke

      Fast paced, narrative account of the last 100 days of the campaign for a Yes vote in the Marriage Equality referendum in Ireland.

      $55.99

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