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Arthur Asa Berger
After reading this book, you will better understand the role that the choices we make play in society and culture and in our everyday lives.
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This book takes a deep dive into the question of identity formation from various perspectives; it is written in a reader-friendly accessible style and makes use of insightful quotations from…
This fascinating and highly readable book, illustrated with many drawings by the author, uses semiotics, psychoanalytic theory, Marxist theory, and sociological theory to analyze creativity.
Available to order, ships in approx 4 weeksAvailable to order
Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case studies that deal with how our love…
Using Berger’s typology of forty-five techniques found in all forms of humour, developed to explain what makes us laugh, this book analyses a variety of humorous texts.
The book is distinctive in that it offers discussions of four methodologies/theories used in discussing taste: semiotics, psychoanalytic theory, sociological theory and Marxist theory and then applies these theories in…
This book uses Marxist theory, Semiotic theory and Psychoanalytic theory in an attempt to understand what we might call the Trump phenomenon and the Trump style. Each chapter features a…
This book uses semiotic theory, psychoanalytic theory and sociological theory to analyze Trump’s followers and to understand what motivates them and explain why they behave the way they do when…
Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and…
Perspectives on Everyday Life: A Cross Disciplinary Cultural Analysis makes the argument for studying everyday life through a combination of introductory theoretical approaches and a grouping of applications to specific…
This book brings together articles and essays on the impact of postmodernism on an eclectic range of subjects ranging from MTV and The X-Files to museums and university culture.
Postmodern is a popular term, but difficult to define. Instead of summing up the various perspectives of scholars and the variety of ideas to which the term postmodernism has been…
Originally published in 1969, Li'l Abner: A Study in American Satire was the first full-length book devoted to a single American comic strip. It has remained a model of how…
How do people turn out the way they do? How do they "arrive" at themselves and attain an identity? How are our identities affected by our birth order, our hair…
Shopper’s Paradise: Retail Stores and American Consumer Culture deals with the cultural, social and economic impact of retail stores on American society. It has chapters on some of the most…
The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set…
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To be civilized involves, among other things, making, using, and buying objects
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society…
Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender…
This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to…
Arthur Asa Berger’s Shakespeare’s Comedy of Errors uses semiotics along with a psychoanalytic approach to offer a granular analysis of one of Shakespeare’s funniest and most interesting comedies.
This book builds on Le Bon's classic, The Crowd, to evaluate the role of crowds in American culture, society and politics.
Is television a cultural wasteland, or a medium that has brought people more great art, music, dance, and drama than any previous media? How do we study and interpret television…
‘Thailand Tourism’ provides readers with an indispensable overview of this remarkable land of contrasts. This text reveals the South East Asian country, its history, its culture, and its people’s fun-loving…
A useful introduction to the study of tourism that applies semiotics and cultural theory to deal with some of our most iconic tourist destinations from the Taj Mahal to Las…
Written in Berger’s friendly, personal style, he shows by example that academics can write good, readable prose in a variety of genres.
Addressing junior scholars and graduate students, this work talks about the process and products of academic writing. It also differentiates between business writing skills for memos, proposals, and reports, and…
A brief, inexpensive, informal introductory text for the basic course in communication, Messages features lively writing, a focus on theorists of communication, and inclusion of contemporary topics of identity, social…
Arthur Asa Berger,Arthur Asa Berger
Arthur Asa Berger is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects.
Available to order, ships in 10-14 daysAvailable to order
This book uses semiotic theory (and, secondarily, other theories) to explain the social, economic, cultural and psychological significance of sports--primarily baseball and football in America, and, by implication, other sports.
With approaches ranging from semiotic theory to psychoanalytic theory, sociological theory to personal reflection, Berger taps the span of knowledge from his prolific career to help readers better understand the…
People experience humour daily through television, newspapers, literature, and contact with others. The author of this work attempts to analyze humour and determine what makes it such a dominating force…
This book is about the never-ending need we have to make choices.
In Blind Men and Elephants, Arthur Asa Berger uses case histories to show how scholars from different disciplines and scholarly domains have tried to describe and understand humor
This volume describes how military security policies and practices have adapted to post-Cold War period uncertainties and challenges. The contributors differ in their assessments about the current prospects for peace…
When the cold war ended, many hoped it signified enhanced prospects for a more stable world
Helps readers understand mass media and the texts they carry. This book covers seminal figures, concepts and scholarship in mass media studies, including Vladimir Propp, Mikhail Bakhtin, Raymond Williams, Fredric…
Making Sense of Media is a lively and accessible text that helps readers understand mass media and the texts they carry. Designed expressly for those interested in gaining a solid…
An introduction to genre analysis, this highly readable volume presents key concepts in an accessible manner for undergraduate courses in film, TV, media criticism and cultural studies. The texts are…
This brief, practical guide illustrates the most common kinds of business correspondence that a university professor is required to produce and offers useful advice to make these communications as effective…
