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Australian Book Retailer of the Year 2021
Jennifer Aaker,Naomi Bagdonas
Humour is a superpower in business. If you’re not using it, the joke’s on you!
Some people think the workplace is no place for funny business. But a recent survey…
In stock at 2 shops, ships in 3-4 daysIn stock at 2 shops
Jerry Aaker
Jerry and Judy Aaker have had an interesting journey through life. In this book Jerry tells stories of his childhood growing up on a small farm in Minnesota, finding his…
Available to order, ships in 7-14 daysAvailable to order
David Aaker
This book presents the twenty principles of branding in a way that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related…
Available to order, ships in approx 4 weeksAvailable to order
David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual…
Benjamin Aaker
What's your Authority problem? Day by day, we allow idiots to make us doubt ourselves. We routinely encounter difficult situations in our lives and we feel terrible when people treat…
Available to order, ships in approx 2 weeksAvailable to order
A Spirituality of Service shares the author’s lifetime of personal reflections and stories; often rising at sunrise in poor villages across the globe, meditating on Scrupture and wondering, What am…
Everett Aaker
Many of the stars of the nearly 75 westerns went on to become American icons and symbols of the Hollywood West. This work includes various actor’s and actress’ who had…
Although he was highly regarded during his lifetime as a performer, his reputation as an actor suffered a steep decline after his death. This definitive study of all of Raft’s…
David A. Aaker
Synopsis coming soon…….
‘Spanning Silos’ explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes…
20 essential principles of branding that will lead to the creation of strong brands.
This biographical encyclopedia covers every actor and actress who had a regular role in a Western series on American television 1960-1975, analyzing key players. Entries provide birth and death dates…
The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm’s social effort, and advance their business.
Available to order, ships in 10-14 daysAvailable to order
Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.
Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.
Using real brand-building cases, this book describes how, in creating a brand’s identity, a manager must look beyond a product’s physical attributes to consider its emotional benefits, and infuse the…
This is an updated revision of the fifth edition book on strategic planning, instructing managers on methods of company analysis and external analysis, that make possible the creation and implementation…
The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you master the…
Aaker
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets
In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and…
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole…
David A Aaker (University of California Berkeley)
Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer- ten und Umsetzen von Unternehmensstrategien. Ein erfolgreiches Managementsystem hilft Managern: 1. Visionen fUr ihre Geschaftsfelder zu haben, 2. eine dynamische Umwelt zu…
David A. Aaker,Damien McLoughlin
The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses…
Kumar & Day Aaker
David A. Aaker,Erich Joachimsthaler
Listing every player who had a regular role in a crime or mystery series during the early era of television, all entries in this reference book cover family information and…
WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER * Anyone-even you!-can learn how to harness the power of humor in business (and life), based on the popular class…
Damien McLoughlin,David A. Aaker
Suitable for business students studying strategy and marketing courses in the UK and Europe.
David Aaker,Florian Stahl,Felix Stoeckle
Ein kompakter UEberblick uber die nutzlichsten Konzepte und Methoden fur die Entwicklung starker Marken, die sich im Wettbewerb erfolgreich differenzieren.
David A. Aaker,Alexander L. Biel
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding…
First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.
Ted Moser, Charlotte Bloom, Omar Akhtar
Every company needs a platform to thrive. How can you succeed when your markets get platform-crowded? This book - a how-to-win playbook - shows you the way.
Jennifer Aaker,Andy Smith,Carlye Adler,Dan Ariely
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no…
Kumar,Robert P. Leone,David A. Aaker,George S. Day
Revised edition of Marketing research, [2016]
