Combining elements of successful street fashion titles like Nylon Street or The Sartorialist, with a more accessible approach to more formal designers explored in books like Bespoke or One Savile Row. The first book to hone in on London as a hub of contemporary men’s fashion and style, written and edited by Dylan Jones, fashion guru and editor of GQ UK. Will appeal to men’s fashion audience.

An insider’s guide to new looks, updated traditions, and influential designers defining men’s fashion in the world’s capital of gentleman’s style.