Die Wirkung Absatzpolitischer Instrumente: Metaanalyse Empirischer Forschungsarbeiten

Die Wirkung Absatzpolitischer Instrumente: Metaanalyse Empirischer Forschungsarbeiten
Format
Paperback
Publisher
Deutscher Universitatsverlag
Country
Germany
Published
11 December 1995
Pages
231
ISBN
9783824462469

Die Wirkung Absatzpolitischer Instrumente: Metaanalyse Empirischer Forschungsarbeiten

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Welche Steigerung von Absatz und Marktanteil kann durch den Einsatz absatzpolitischer Instrumente tatsachlich erzielt werden? Dieses Buch gibt eine quantitative Zusammenfassung der letzten dreissig Jahre empirischer Forschung zu dieser Frage.

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