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The $10 Trillion Prize: Captivating the Newly Affluent in China and India
Hardback

The $10 Trillion Prize: Captivating the Newly Affluent in China and India

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By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them. Already the world’s biggest buyers of cars, mobile phones, shoes, home appliances, and more-consumers in these countries are waiting for your firm’s products and services. But are you ready for the demand? In The $10 Trillion Prize, Michael Silverstein, author of the bestselling Trading Up, and his Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle-class households-300 million strong-that will change the global marketplace.

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MORE INFO
Format
Hardback
Publisher
Harvard Business Review Press
Country
United States
Date
11 October 2012
Pages
336
ISBN
9781422187050

By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them. Already the world’s biggest buyers of cars, mobile phones, shoes, home appliances, and more-consumers in these countries are waiting for your firm’s products and services. But are you ready for the demand? In The $10 Trillion Prize, Michael Silverstein, author of the bestselling Trading Up, and his Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle-class households-300 million strong-that will change the global marketplace.

Read More
Format
Hardback
Publisher
Harvard Business Review Press
Country
United States
Date
11 October 2012
Pages
336
ISBN
9781422187050