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      Cover image for The $10 Trillion Prize: Captivating the Newly Affluent in China and India
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      The $10 Trillion Prize: Captivating the Newly Affluent in China and India

      Michael J. Silverstein,Abheek Singhi,Carol Liao,David Michael

      It is the dawn of the emerging consumer: Are you ready? By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies…

      $67.99

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