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AI has changed marketing and sales forever.
Your buyers no longer need you to know everything about you. They're armed with AI copilots, curated insights, synthesized reviews, and side-by-side comparisons-all before they ever reach out.
Instantly, your prospects can prompt to learn every detail about you, your solutions, successes, failures, competitors-everything delivered to them organized and definitive.
They will never again reach your sales process curious. They'll be confident in what their AI told them about you. And if you haven't optimized to even be part of the answer that AI provides, then you're invisible.
In The Omniscient Buyer, Andy Halko delivers a sharp, no-fluff guide to surviving and thriving in the era of AI-powered decision-making. This isn't another hype-fueled take on artificial intelligence. It's a wake-up call for business leaders, marketers, and sales teams who are still clinging to outdated playbooks.
With provocative insight and practical frameworks, this book dives deep into:
How AI has fundamentally changed information discovery, buyer behavior, and decision making
Why traditional sales and marketing strategies are completely obsolete in this new reality
The rise of the AI-empowered buyer as well as the autonomous AI buyer
How to reshape your marketing and sales strategies to fit this new paradigm
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Whether you're a founder, CMO, CRO, or strategist, The Omniscient Buyer gives you a lens to decode the modern buyer-and a playbook to engage them with relevance, speed, and trust.
AI-Empowered Buyers are like nothing you've seen before. If you don't fundamentally change your approach, you will not survive the shift.
This book will help companies looking to understand Answer Engine Optimization, Generative Engine Optimization, AI Marketing, AI Sales, & a new framework for selling to AI Buyers.
The Omniscient Buyer is the playbook you need for the next decade of marketing and sales.
