Second Nature

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Second Nature: How to Build Ecohabits That Stick is your guide to overcoming the biggest barrier to sustainable living: your brain.

Do you feel you can't make a difference, so you don't try? Have you tried going green, but it didn't last? Do you feel overwhelmed and by where to start?

Climate and sustainability expert Lori Downs simplifies the brain science behind habit formation and guides readers to use it to promote environmental change in everyday areas like energy use, waste generation, and water consumption.

Second Nature breaks down the psychology of habits and gives you a clear method to build small, practical ecohabits that last. Learn how to make a healthier planet part of your daily routine and inspire others to do the same.

Inside you'll find:

a breakdown of the brain's habit formation process and how to harness its power a step-by-step guide to building ecohabits, including how to deal with obstacles and break bad habits real examples of ecohabits for home, work, and your community worksheets to help you plan and track your ecohabits

Second Nature's interactive exercises and expert insights make it a valuable tool for anyone wanting to improve their personal sustainability.

Discover how small, sustainable habits can lead to big environmental change.