A week-by-week account of the COVID-19 pandemic through the eyes of a different kind of health care front line worker-a marketing leader-at one of the nation's and world's leading health care systems.
"This candid collection of daily emails from a health industry insider offers a unique glimpse at the daily realities of working during Covid. From pandemic fatigue to staycations and Thanksgivings on Zoom, these stories will take you back to a time you might want to forget. Despite the understandable urge to leave the pandemic behind, Comeau proves that sometimes looking back can not only be therapeutic ... it might offer exactly the perspective we all need to continue to move forward too."
- Rohit Bhargava, WSJ Bestselling Author of Non-Obvious Thinking + Non-Obvious Megatrends
During the early stages of coronavirus, Amy Moudy Comeau, MBA, an award-winning and acclaimed marketing executive, began writing weekly emails to her Emory Healthcare marketing team every Friday, as a form of encouragement and support to get them through eight weeks of shelter-in-place, which turned into a three-year pandemic.
On top of adjusting to all of the abrupt public health and lifestyle changes that arrived in March 2020-social distancing, wearing masks, proper hand hygiene and the mass cancellation of live events-Comeau's team was also responsible for informing and educating Emory's patients and the community at large on how to stay safe during the world's largest pandemic, since the Spanish flu more than a century ago.
Amy's Friday emails became a weekly tradition, providing support and even levity during this transformational time. Years later, these time-stamped entries, along with present-day commentary from the author giving insight and hindsight reflections on the pandemic, leadership, self-care and marketing, provide a unique snapshot back into those "unprecedented" days of the pandemic.
This book gives a health care worker's peek behind the curtain at the challenges Comeau and her team faced, while overseeing one of the most comprehensive academic health care systems in the nation, including:
The fits and starts of the vaccine rollout Dealing with and combating mis-information and disinformation Managing through industry disruption An eventual anticlimactic "end" to the pandemic.
Every Storm Runs out of Rain gives insightful lessons on leadership and resilience, and finding the silver lining in the middle of a crisis.
