Charge up your startup leadership journey with 'The SAUS Principles'. This is your go-to resource for scaling up your business successfully while leveling up your skills, whether you're a startup novice or a seasoned pro, with these principles you'll be able to:

Assess if a startup career is right for you Accurately assess the company you're considering joining Learn how 'The SAUS Principles' will condition your mindset quickly for success in your new role. Collect your thoughts and focus on what's critical in your decision-making process Reduce the noise caused by uncertainty in startups

Come up with solutions that add value to your business and customers

Designed as an easy read for quick application, this book is your handbook for success: your go-to reference and source of inspiration. This book is a game changer - unlike most books about principles that are built for startup leaders in developed startup ecosystems, such as Silicon Valley and London. The SAUS Principles are geared towards leaders in developing startup ecosystems, such as Dubai (United Arab Emirates), Chennai (India), Cairo (Egypt), and Lagos (Nigeria).

Dive into the seven dimensions of the 'SAUS Principles' from self-control and leadership, to community engagement. This framework will guide you in adding value and fostering growth through intentional actions.

Learn how to apply the SAUS Principles to your startup and become a successful leader in any ecosystem. Plus, access exclusive videos, newsletters, and webinars that will help you master the SAUS Principles and take your startup leadership career to new heights.