The Illusion of Luxury

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"Are you living your life, or are you living for the brand?"

In The Illusion of Luxury: Living Beyond Labels and Logos, acclaimed author and businessman Tanmeenn Singh Maken pulls back the curtain on the glittering world of branded goods to reveal the hidden costs of our obsession with luxury. From sleek watches and designer handbags to exclusive logos and limited editions, Maken explores why we crave what we don't need-and what it's really costing us.

Blending sharp insights with relatable stories, this book examines:

The psychological traps of social status and consumerism.

How branded goods exploit our hunger for superiority and validation.

The impact of luxury culture on the middle class-financially, emotionally, and socially.

Why sustainability and mindful living are becoming the new luxury.

Packed with humor, real-life examples, and actionable advice, The Illusion of Luxury challenges you to rethink your relationship with material possessions and invites you to discover what truly brings happiness.

Isn't it time to break free from the cage of logos and labels?

This eye-opening book is a must-read for anyone who has ever questioned the true value of what they own-and what owns them.