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In the ever-evolving landscape of China's digital entertainment industry, Zhou Kui provides a comprehensive and insightful analysis of the forces shaping this dynamic sector. Drawing from years of in-depth research and fieldwork, this book explores the convergence of media technology, content innovation, and market trends that have propelled China's audiovisual and digital entertainment industries to global prominence. Zhou Kui's extensive study delves into the rise of online platforms, the emergence of new content forms like micro-short dramas and short videos, and the profound cultural and economic shifts that are transforming how entertainment is consumed. With a keen eye on both local and global implications, this book also examines the impact of China's digital entertainment on global cultural exchange, offering a nuanced perspective on China's role in the new media era. As a leading scholar in the field of communication and media, Zhou Kui also brings unique insights into the future of entertainment industries worldwide, making this book an essential read for anyone interested in the intersection of technology, culture, and business in the digital age. Whether you are a media professional, a researcher, or simply curious about the transformative power of digital entertainment, this book is a key resource for understanding the current and future trajectory of China's media revolution. A must-read for anyone exploring the future of entertainment, communication, and global cultural exchange.
