Mass Media: An Introduction

Mass media refers to a wide range of communication channels that employ both electronic and non-electronic technologies to transmit information to the public. These include print media, broadcast media (such as radio and television), outdoor media (such as billboards and skywriting), and digital media (such as the internet and mobile platforms). Print media, as a key component of mass media, involves the distribution of information through printed materials such as newspapers, magazines, and tabloids. This book is a compilation of chapters that discuss the most vital concepts in the field of mass media. The topics included herein are of utmost significance and bound to provide incredible insights to readers. For all those who are interested in the field of mass media, this book can prove to be an essential guide.