From Passion Project to Purpose-Driven Enterprise: Ditching the hustle culture and aligning your business with your values and long-term vision. Does everyday seem the same? Feel caught up in repetition? It's time to ditch the hustle culture and attitude. Time to be your own boss. Break free from monotonous norms, learn to adapt to diverse daily challenges and building long lasting relationships. Aligning your business with your values in mind, and from your long-term vision, is as free as freedom gets if you ask me.