The 3rd Paradigm provides a framework for businesses and individuals alike to innovate breakthrough solutions through a process of Co-Creation. Backed by original research involving more than 4,000 business professionals, the authors present the three paradigms of business, the five types of Co-Creation, and a four part step-by-step model that allows you to make the radical shift toward the 3rd Paradigm of Co-Creation--where all stakeholders play a meaningful part in greater success. ? Learn from the example of Richard, who tried to solve his business's greatest scaling problem and only found success when he adopted the 3rd Paradigm. ? Discover rigorous research findings that pinpoint the top seven advantages of the 3rd Paradigm as well as the top seven drawbacks, so you know what they are--and how to proactively manage through any obstacles. ? Expand your leadership capacity by learning how to gain buy-in and consensus and move projects forward despite any challenges that may arise. ? And much more The 3rd Paradigm is the radical shift you've been waiting for if you're eager to achieve truly inclusive work cultures, increased profitability, and explosive revenue growth.