Upon its release in 2008, Matt Reeves's Cloverfield revitalized the giant creature, a cinematic trope that had languished for over a decade. The film addressed the attacks of September 11, 2001, trading the jingoistic rhetoric of retributive military aggression for serious engagement with personal and collective trauma. It applied the horror genre's fascination with personal stories captured by found footage to the grand violence of history. Innovative and intense, Cloverfield represented blockbuster filmmaking at its best. Cloverfield's franchising followed the path of high-profile Hollywood properties. This volume provides the first comprehensive overview of the franchise. Author Steffen Hantke examines how, in the broader context of postmillennial Hollywood, the Cloverfield franchise remains both a harbinger of the way Hollywood does business and a test case for the cinematic fantasies of apocalyptic disaster that continue to dominate global box office. As an inspiration for the next stage of blockbuster filmmaking, in which franchises have replaced the singular cinematic masterpiece and marketing plays to fans as critics and scholars, Cloverfield remains as relevant today as when it first unleashed its giant creature onto New York City over a decade ago.