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Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms into the complex web of omnichannel business models? Scholars and academics are confronted with the urgent need to understand and adapt to this new digital frontier. With the rise of metaverse technologies, the boundaries between physical and virtual realms are blurring, making it increasingly vital for scholars to bridge the gap between theory and practical application. This challenge not only touches on the fields of marketing, finance, HR, supply chain, and economics but also extends to the broader implications for industries and customer experiences as we know them. At the forefront of addressing this formidable challenge is Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms. This groundbreaking book tackles this pressing issue head-on, offering a comprehensive solution to the challenges that academic scholars face. By providing a holistic perspective that covers a multitude of disciplines, the book demystifies the complexities of integrating metaverse platforms into omnichannel business models. It offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences. The primary objective of this book is to serve as a knowledge bridge, connecting scholars, practitioners, and policymakers to the metaverse's potential. It analyzes, evaluates, and recommends the strategic use of metaverse platforms across various industrial sectors. Moreover, the book goes beyond theoretical discussions, providing practical insights for delivering superior customer experiences in a digital environment. As the digital landscape continues to evolve, Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms stands as a critical resource, guiding scholars to not only understand but to actively shape the future of business. In doing so, it enables a win-win situation for all stakeholders, from customers to policymakers, in an increasingly digital-centric world.
