Build the Bridge

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In today's business world, technology moves fast-but alignment moves companies.

Build the Bridge is a no-BS playbook for leaders who want to turn digital complexity into competitive advantage. Through a series of bold, practical letters, Tony Robinson acts as your mentor-helping you lead with confidence, even when the tech feels overwhelming.

You'll learn how to:

Align business and IT around shared outcomes Lead transformation without losing your team Build a culture that fuels innovation Make smarter, faster tech decisions

No jargon. No hype. Just clear, actionable strategies for building a brand and business that scales.

If you lead, this book is your edge.