DocMJ: The Business of Compassionate Cannabis Care is a firsthand account written by Aaron Bloom, tracing his journey from healthcare attorney and senior care executive to CEO of one of Florida's leading medical cannabis practices.
Aaron shares how years in traditional healthcare revealed a painful truth: too many patients, especially the elderly, were suffering without relief. Motivated by a desire to deliver care that prioritized dignity and comfort, he stepped into the emerging world of medical cannabis.
The book explores the evolution of the medical marijuana industry and the complex intersection of business, law, and compassionate care. It sheds light on the deeply personal reasons patients seek cannabis-chronic pain, PTSD, anxiety, insomnia, and treatment-resistant conditions. Many have tried everything else, only to find real relief through medical cannabis.
Aaron also delves into the legal and regulatory challenges that shape the industry. From navigating conflicting state and federal laws to confronting the unintended consequences of recreational cannabis legalization, he reveals the operational risks and policy contradictions that complicate access and perception.
What makes this story most powerful is the patients. One mother, for instance, fought for access to a THC product that had reduced her daughter's seizures when every other treatment had failed. Stories like these reflect the profound and sometimes life-changing role cannabis plays in modern medicine.
This book is both a business memoir and a call to action. It urges greater public understanding, expanded clinical research, and forward-thinking policy reform to unlock the full potential of medical cannabis. Whether you're a policymaker, patient, entrepreneur, or healthcare professional, DocMJ offers a compelling case for why compassionate cannabis care matters-now more than ever.
