Unlearn to Innovate

Are you ready to challenge everything you think you know about creativity?

In Unlearn to Innovate: Think Like an Alien, innovation strategist Sandra S. Crawford invites you on a transformative journey beyond the limits of traditional thinking. In a world defined by complexity, disruption, and constant change, the old rules no longer apply. It's time to unlearn.

Drawing from cognitive science, design thinking, and real-world case studies, Crawford introduces the paradigm of Alien Thinking-a bold framework that helps you see problems from radically new angles, question deeply rooted assumptions, and discover solutions that defy expectations. Whether you're an entrepreneur, leader, educator, or creative professional, this book gives you the mindset and tools to break free from the gravitational pull of convention.

Inside, you'll learn how to:

• Recognize and dismantle the mental blocks that limit innovation

• Cultivate curiosity and perceptual flexibility

• Embrace ambiguity, contradiction, and failure as creative fuel

• Think beyond human norms-and reimagine what's possible

This is not just a book about thinking differently. It's a guide to becoming a different kind of thinker.

Dare to think like an alien-and create what no one else can imagine.