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If you've ever felt like the other party always ends up winning more than you in a negotiation, it's because you're entering the game without the right tools. Negotiation isn't a matter of luck, charisma, or instinct; it's a skill that, if mastered, allows you to get exactly what you want without feeling like you've given up too much. But most people don't negotiate; they simply accept what's offered or make small concessions in the hopes of reaching an agreement. This book isn't for those who settle; it's for those who want to win.
If you've ever negotiated a salary, a contract with a supplier, or a sale with a client, you know that whoever controls the information has the power. You'll learn how to strategically gather and manage information so you're never caught off guard by an unexpected move. You'll see how to avoid the most common traps and how to detect pressure and manipulation tactics before they affect you. In every negotiation, there's a power play, and here you'll discover how to ensure that power is always in your hands.
Whether you're negotiating with clients, suppliers, bosses, or even in your personal life, the strategies you'll find here will give you a real advantage in every conversation. Whether you've never negotiated professionally or already have experience in the business world, this book will take you to a level where negotiation will cease to be a game of chance and become a predictable process where the outcome is always favorable to you. Because in the business world, it's not the hardest worker who wins, but the best negotiator.
