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'Written by someone who actually built the businesses, not just blogged about them' - IMPERIAL VENTURE CAPITAL
What if the biggest myth in business is the one we keep building on?
In The Great Business Lie, serial founder James Buckley-Thorp tears into the polished narratives and glossy startup advice fed to entrepreneurs-and reveals the truth behind building something that actually lasts. After creating one of Europe's first B Corp life insurance companies and raising millions in VC funding, he learned the hard way that success isn't just about scaling fast or selling big-it's about building something you believe in.
This isn't theory. It's lived experience. And it's packed with it.
Inside this bold, unfiltered book, you'll find stories from the frontline of British business-from cult startups to household names-and the messy, humble beginnings that built them. You'll meet the founders who made mistakes, defied expectations, and proved there's another way to grow: ethically, profitably, and sustainably.
If you're starting your first venture or scaling your fifth, this book gives you the truth most never hear-and the tools to do it better.
Inside You'll Discover:
How iconic British brands were built from scratch-and what you can steal from their journey Why founders burn out chasing the wrong things (and how to stop yourself doing the same) The shift from "growth at all costs" to "growth that actually means something" How to lead with values and still attract top investors What today's ethical, profitable, and actually impactful businesses all have in common
Real stories. Big lessons. No BS.
This is the business book for the next generation of founders-those who want more than hype. Those ready to build businesses that are smart, sustainable, and impossible to ignore.
