Inside the Box

How to do more with less and use limits to achieve greater creativity, innovation, and success, from the #1 New York Times bestselling author of Range

We live in a world that gives us seemingly infinite choices and values freedom above all else. We have an unprecedented number of options regarding what to do, who to be, and how to spend our time. All that choice is wonderful; it is also overwhelming. The irony is that total freedom can be paralyzing, and unlimited resources don't necessarily lead to the biggest breakthroughs. In fact, overvaluing complete freedom can be disastrous for everything from starting a company to harnessing creativity to finding personal satisfaction.

David Epstein argues that we could all benefit from narrowing our options. He dives into the science and practice of constraints, exploring exactly when and how guide rails can be beneficial, whether we're working with limited resources or using self-imposed boundaries to tap unexpected wells of focus and innovation.

Original, galvanizing, and deeply researched, Inside the Box tells absorbing stories of people, companies, and organizations who embraced constraints to achieve meaningful breakthroughs-and a few that struggled from a lack of limits. It celebrates the surprising potential of hard deadlines, boring goals, and unexpected obstacles. And it reveals how to set the right constraints to enable you to be the most creative and productive version of yourself.