CB, Barry Babin, Eric Harris (9798214052489) — Readings Books

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Paperback

CB

Barry Babin, Eric Harris
$123.99
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Learn consumer behavior your way with 'CB,' 10th Edition, by Babin, Harris and Galvan. Whether you prefer printed pages, online access or mobile learning, this book is built around how students like you study best. Backed by research into real student habits and preferences, the text delivers the latest trends and insights in consumer behavior through clear, visually engaging content and interactive features that fit your learning style. It's not just a textbook, it's a smarter path to success in your course.

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Format
Paperback
Publisher
Cengage Learning, Inc
Country
United States
Date
23 March 2026
Pages
400
ISBN
9798214052489

Learn consumer behavior your way with 'CB,' 10th Edition, by Babin, Harris and Galvan. Whether you prefer printed pages, online access or mobile learning, this book is built around how students like you study best. Backed by research into real student habits and preferences, the text delivers the latest trends and insights in consumer behavior through clear, visually engaging content and interactive features that fit your learning style. It's not just a textbook, it's a smarter path to success in your course.

Read More
Format
Paperback
Publisher
Cengage Learning, Inc
Country
United States
Date
23 March 2026
Pages
400
ISBN
9798214052489

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