Inspired by Data

Giuseppe Mayer

Inspired by Data
Format
Paperback
Publisher
Egea Spa - Bocconi University Press
Country
IT
Published
1 May 2024
Pages
260
ISBN
9791281627130

Inspired by Data

Giuseppe Mayer

Presenting a comprehensive exploration of the role of AI in today's business communications, the book aims to provide readers with an in-depth understanding of how AI can be used to improve corporate communications. It offers a fresh perspective on established practices and addresses challenges such as stakeholder management in the age of algorithms and presents innovative solutions that can be applied to the evolving marketing landscape. The content will be of particular value to educators and students, offering valuable insights into the changing landscape of AI-influenced business strategy. For instructors, it provides a curriculum that covers the most common challenges of integrating technology with traditional communication strategies for courses on AI in business communication. Students will benefit from real-world examples, case studies, and actionable strategies.

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