Discover the Inner Workings of the Global Sports Network
In an era when sports transcend cultural and national boundaries, The Olympic Ecosystem offers a comprehensive look at how international sports organizations come together to create one colossal platform. From a local club to the International Olympic Committee (IOC), this book unravels the complex network of associations, federations, and committees that govern global sports-and shows how their strategic decisions drive sports events worldwide.
Inside This Essential Guide, You'll Find:
Platform Perspectives: See how sports events operate like multi-sided platforms, linking athletes, organizations, and spectators. Organizational Structures: Understand the hierarchy of the IOC, International Federations (IF), National Olympic Committees (NOC), and National Federations (NF). Case Studies & Examples: Explore examples from the Olympic Games, FIFA World Cup, and leading federations in archery, football, and more. Governance & Decision-Making: Learn how non-profit associations, committees, and boards regulate, operate, and evolve through statutes, elections, and focused leadership. Event Hosting & Marketing: Delve into how host cities organize mega-events, and discover the marketing and branding strategies that drive spectatorship and sponsorship.
Ideal for Professionals in Sports Management
Whether you are a seasoned professional, an aspiring sports administrator, or an academic researcher, this book bridges crucial knowledge gaps in international sports governance. By explaining the primary structure of "participation sports" and the derivative structures of "spectator sports," the Olympic Ecosystem reveals how each organization, from grassroots clubs to international federations, plays a part in shaping the sports world.
Meet the Authors
Dr. Won Jae Lee is a professor in the Department of Sport Industry and Leisure at Kookmin University, with extensive experience serving on commissions and boards for the Korean Sports & Olympic Committee (KSOC), Korea Paralympic Committee (KPC), and World Taekwondo. He holds a Ph.D. in Sport Management and Master's degrees from AISTS and Korea University. Jiyoung Lee is a former Korean national swimmer who competed at the 2004 Athens Olympic Games. She has contributed to major events such as the 2018 PyeongChang Winter Olympic Games, the 2020 World Team Table Tennis Championships, and the 2019 FINA World Swimming Championships. With an M.S. in Global Sports Management (Seoul National University) and a B.S. in Communications (University of Pennsylvania), she continues her work in sports communication and education.
Make Your Move in Sports Management
The Olympic Ecosystem is your insider's guide to mastering the global ecosystem of sports. Equip yourself with the latest thinking on governance, strategy, and event execution-essential insights to advance your career or studies in the expanding field of sports management. Grab your copy today and gain a competitive edge in the worldwide arena of athletics and sports administration.
