Logo design is a complicated and demanding task. This book, as a very practical guide, offers step-by-step instructions for the designer to have a complete understanding of how to design a logo, from interviewing the client, creating logo variations to making a standards manual. It also includes introduction to the key elements in logo design - colors, typeface and shapes, each of which is analyzed with specific examples. Last but not the least, with 55 carefully selected cases, the book will go into detail and take a closer look at how these excellent logos evolve and become delicate art works.