NEW FOLK ART: Design inspired by folklore and traditional craft

It is human nature to look to the past when seeking inspiration for the future - particularly in art. Unlike other genres which can typically be attributed to a specific time period or style, folk art is harder to define or categorise due to its special place in the hearts of local communities. Although it used to be created for practical purposes, each piece tells a story of cultural heritage and craftsmanship that has transcended time to inspire the artists and designers of today.

NEW FOLK ART features a colourful collection of work from around the world that draw from the magic of ancient folklore and traditional craft; and breathe new life into the tales that have been passed down through the generations. Tinged with nostalgia but with a modern twist, each project is a celebration of where we have come from and the creativity with which we can embrace where we are headed.