Customer-Centricity in Organized Retailing: A Guide to the Basis of Winning Strategies

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This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. Retailing in the emerging economies with evolving consumer behavior stands as an exciting yet complex task for businesses to address the customers’ needs and develop successful retailing strategies. Retailers require clarity on the exact tools and techniques that will allow them to move from their present product-centric state to the looked-for customer-centric state. This book aids the practitioners in developing and adopting a culture of customer centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.