Mass Media in Agricultural Extension

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

In recent future, global food insecurity is going to be most menacing problem for human being. In a populated country like India, the potential of mass media for agricultural extension is still not properly exploited. This book primarily focuses on different farm information communicated through newspapers and radio; particularly on farm information communicated by popular Bengali Newspapers and three radio broadcasts of All India Radio, Kolkata. At the same time, opinion of the farm people regarding farm information, disseminated by these two media and some credibility issues related to it are also enlightened.