Fundamental Revenue Management

Learn the fundamental theories on how to succeed with revenue management to better optimise the income for your business. In this book, you will learn what revenue management is, its history and how it is used today. What concepts and metrics are used by leading hotel chains and experts? How do you apply it in your own business? Which strategies lead to increased revenue? How do distribution and sales work in the hospitality industry? The book is suited for both beginners and experienced managers who want to take their company to the next level. In the end, you will get an 8-step checklist that you can implement in your business to increase revenue.