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China is a unique and special country. A lot of people and companies are actively working in or
with China. Not all of them turn a profit, with many of them experiencing operational
difficulties. In order to be profitable in China, it’s important to find a China-specific working
method. A working method that was created to fit the country as well as your company. Ask
yourself what it is you really know about China. What is it that your current working method is
based on?
Knowledge of China
Get familiar with the cultural and other fundamental differences. Parts one, two and three of
this book will explain the cultural factors that play a role in your business encounters with
China. Study the most important aspects of the country, its culture and the mentality of its
people, all of which heavily influence your chances of turning a profit in China.
China Working Method
Part four of this book will introduce the IAAD-China-working method. This working method is
based on the China-related knowledge described in the first parts of the book. You will learn
to use the IAAD-China-working method to increase your profitability in and with China. It’s a
working method that can be implemented in any company and within any department.
This is a book that offers basic knowledge of China molded into a practical way of working.
It will help anyone become more profitable in China, even if they have no prior China-experience.
IAAD is short for Interest, Agreement, Assessment, Data.
IAAD can be implemented to help with:
