Roy Rogers: Non Ce Futuro Se Non Hai Una Vera Storia / There Is No Future If You Do Not Have a Real History

Rich illustrations and texts present the story of the first business to produce denim clothing in Italy. The Manifatture 7 Bell, under the brand Roy Rogers, developed new marketing and publicity strategies for their product, inevitably linked to the stars and stripes, that brought together a host of recognizable symbols. This work can be read not only as a history of society, style and advertising, but also as a history of market strategy. Italian and English text.