In this book, Tom Wolfe undertakes a provocative first-hand examination, on the ground, of contemporary sacred monsters, the institutions of the age of pop and the protagonists of a new culture: the surfers, the mad bikers, the Hairy Guys with their aesthetics of disgust, Hugh Hefner, the king of the voluntary recruits, the silicon topless, the jumble of Mcluhanian, Swinging London, the heathfields and the dollies, hotels with air conditioning, cocktail-party decadence and the new label on the new New York caf society