Eat and Go: Branding and Design Identity for Takeaways and Restaurants

Showcasing over one hundred restaurants that offer both table and takeaway services, ‘Eat and Go’ reveals the creative dimensions of designing packaging for takeaway food. From balancing aesthetic considerations against usability to conveying a restaurant’s brand image in an appealing way, designers working in this field face many fascinating challenges. In exploring what is both a quirky area of packaging design and a key aspect of the hospitality sector, ‘Eat and Go’ offers creative food for thought for designers, marketing professionals and gourmets alike.
AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualisation and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 Degrees magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organisations, and he has also been a jury member for China’s most prestigious design and illustration awards. Danil Snitko SELLING POINTS: . Few titles exist on this topic in spite of the ubiquity and popularity of takeout services . The book offers an original perspective on the popular field of restaurants
Colour illustrations