Business efficiency and solidarity are not incompatible. "MONDRAGON: Collective Intelligence, Solidarity, and Competitiveness" is an inspiring story that explores the origin and development of the world's largest cooperative group from the perspective of Jose Maria Ormaetxea, a visionary pioneer and a key figure in this remarkable experience. MONDRAGON brings together more than 70,000 people in a corporation composed of 81 cooperatives, 104 factories, and 12 research and development centers, operating commercially in more than 150 countries. This prominent business group from Spain has established itself as a global symbol of innovation, adaptability, and collective intelligence, proving that economic efficiency and solidarity can thrive together.
Centered on the extensive and fruitful life of Jose Maria Ormaetxea, and presented in an engaging biographical narrative in dialogue format, this book expertly combines personal testimonies and deep analysis, offering an educational and insightful perspective on this remarkable individual, his decisions, and his transformative impact at both personal and institutional levels.
The authentic testimony of Ormaetxea reveals how MONDRAGON has built a lasting model of success based on solid principles, a shared ethical vision, efficient systems, and quality products. From this experience, valuable lessons emerge regarding the creation and evolution of successful organizations, highlighting the importance of leaders with a clear moral compass and structures aligned with their values.
In a world marked by inequalities and complex challenges, "MONDRAGON: Collective Intelligence, Solidarity, and Competitiveness" is an essential read for those seeking to humanize the business world, make a positive impact on their communities, and lead transformative change.
