Readings Newsletter
Become a Readings Member to make your shopping experience even easier.
Sign in or sign up for free!
You’re not far away from qualifying for FREE standard shipping within Australia
You’ve qualified for FREE standard shipping within Australia
The cart is loading…
This book examines the role of social media as tools for development in Georgia, utilising the Uses and Gratification Theory to explore their applications, effectiveness, and limitations. The study focuses on four key objectives; assessing awareness of social media's role in development communication among Georgian populations; identifying major platforms used for disseminating development messages; analyzing prioritized message types, such as education and rural development; and evaluating constraints, including infrastructural gaps and socio-economic disparities. Findings reveal that social media platforms, particularly Facebook, are extensively utilised for development communication, with rural development messages dominating the content landscape. However, education and public health campaigns remain underrepresented. High internet subscription costs and poor connectivity were identified as significant barriers to effective utilisation. Regardless of these challenges, the study highlights the transformative potential of social media in fostering public awareness, participation, and socio-economic transformation.
$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout
This book examines the role of social media as tools for development in Georgia, utilising the Uses and Gratification Theory to explore their applications, effectiveness, and limitations. The study focuses on four key objectives; assessing awareness of social media's role in development communication among Georgian populations; identifying major platforms used for disseminating development messages; analyzing prioritized message types, such as education and rural development; and evaluating constraints, including infrastructural gaps and socio-economic disparities. Findings reveal that social media platforms, particularly Facebook, are extensively utilised for development communication, with rural development messages dominating the content landscape. However, education and public health campaigns remain underrepresented. High internet subscription costs and poor connectivity were identified as significant barriers to effective utilisation. Regardless of these challenges, the study highlights the transformative potential of social media in fostering public awareness, participation, and socio-economic transformation.