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Home / Artificial Intelligence Adoption and It’s Impact on the Sustainability
Artificial Intelligence Adoption and It's Impact on the Sustainability
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Artificial Intelligence Adoption and It’s Impact on the Sustainability

Udeogu Arinze Christian
$262.99
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This study examines the relationship between AI adoption and the competitive advantage of MSMEs in Anambra State, using the Resource-Based View (RBV) theory. A survey of 301 MSMEs revealed that AI-driven tools; such as data-driven targeted online adverts, social media engagement, and chatbots, positively impact lead generation, customer reach, and relationship management. Key findings show statistically significant relationships between AI usage and competitive advantage (p

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MORE INFO
Format
Paperback
Publisher
LAP Lambert Academic Publishing
Date
26 March 2025
Pages
124
ISBN
9786208438722

This study examines the relationship between AI adoption and the competitive advantage of MSMEs in Anambra State, using the Resource-Based View (RBV) theory. A survey of 301 MSMEs revealed that AI-driven tools; such as data-driven targeted online adverts, social media engagement, and chatbots, positively impact lead generation, customer reach, and relationship management. Key findings show statistically significant relationships between AI usage and competitive advantage (p

Read More
Format
Paperback
Publisher
LAP Lambert Academic Publishing
Date
26 March 2025
Pages
124
ISBN
9786208438722

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