Emotion in the Consumption of Health Services

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In healthcare, especially in the doctor-patient relationship, the boundary between emotion and consumption is a delicate space, above all because it deals directly with latent feelings and a constant state of vulnerability on the part of the patient. In this relationship, the main characteristics are quite different from emotions in conventional consumption, because in the field of health, the consumer relationship is always linked to the limit of life, especially when the central theme is linked to the emotional aspects of the human person.