Online Ads and Patronage of Goods & Services in Benue State of Nigeria

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

The study, "Online Adverting and Patronage of Goods and Services in Benue State of Nigeria" broadly sought to assess online adverting and the patronage of goods and services among people of Benue State, Nigeria. The study employed qualitative approach and used the questionnaire as instrument of data collection. The study revealed that most respondents believe online advertising significantly influences consumer brand awareness in Benue State, though some disagree or remain undecided. Facebook emerged as the most popular platform for purchasing goods and services, with concerns about fraud, mistrust, and substandard products being notable negative effects of online advertising. Overall, the study found a high level of patronage and influence of online advertising in Benue State. The National Broadcasting Commission (NBC) and the Advertising Regulatory Council of Nigeria (ARCON) should regulate online advertising platforms that allow marketers to target specific demographics and interest by also creating awareness of online goods and services among people.