Readings Newsletter
Become a Readings Member to make your shopping experience even easier.
Sign in or sign up for free!
You’re not far away from qualifying for FREE standard shipping within Australia
You’ve qualified for FREE standard shipping within Australia
The cart is loading…
This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.
Stereotypes are mere ‘pictures in our heads’. Prejudice and suspicion against all that is perceived of as ‘different’ give rise to cultural stereotypes. Creating stereotypes also involves connecting the created categories with values, equipping the categories with an ideational label. Thus, stereotypes often contain the presupposition that one’s own group represents the normal, or even universal and that one’s own culture and ist socially construed concepts of reality is superior and normative in relation to other cultures and world-views. The stereotypes are not just one person’s private attitude but are always shared with a larger socio-cultural group. Stereotypes result in simplifications that prevent people from seeing the ‘otherized’ individuals as they truly are. This book, aims at transgressing the boundaries of the strategically generated stereotyped image of a homogenous Indian culture. Rather, by highlighting the marginalised issues related to class, caste and gender, this book, by citing examples of select Indian literary and cinematic representations, argues that the stigma related to the non-conformist /alternative/minority identities, is baseless and fraudulent.
$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout
This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.
Stereotypes are mere ‘pictures in our heads’. Prejudice and suspicion against all that is perceived of as ‘different’ give rise to cultural stereotypes. Creating stereotypes also involves connecting the created categories with values, equipping the categories with an ideational label. Thus, stereotypes often contain the presupposition that one’s own group represents the normal, or even universal and that one’s own culture and ist socially construed concepts of reality is superior and normative in relation to other cultures and world-views. The stereotypes are not just one person’s private attitude but are always shared with a larger socio-cultural group. Stereotypes result in simplifications that prevent people from seeing the ‘otherized’ individuals as they truly are. This book, aims at transgressing the boundaries of the strategically generated stereotyped image of a homogenous Indian culture. Rather, by highlighting the marginalised issues related to class, caste and gender, this book, by citing examples of select Indian literary and cinematic representations, argues that the stigma related to the non-conformist /alternative/minority identities, is baseless and fraudulent.